Kelly |
No, Megyn, Santa Claus isn’t white or
black; he’s a Norse god transposed into a Christian saint and turned human size
through an artist’s imagination and as a result of a lengthy ad campaign.
In fact, Christmas was not a December
preoccupation until Santa Claus showed up.
He really is the reason for the season.
Early Church fathers rejected celebrating Jesus’ birthday, noting the
human emperors did that, but not biblical patriarchs like Abraham, Isaac, Jacob
or Moses.
Icon of St. Nicolaus |
Odin |
Pagans who took over the early Church
liked parties, so the holiday became part of the religious calendar in the 4th
century. However, good Protestants, like
the Puritans who landed in the New World in 1620, later spurned any
festivities.
However, they were forced to recognize
St. Nicholas, who was supposedly martyred in the 5th century. The Dutch believe that Dec. 5, the eve of the
Feast of St. Nicholas, the late bishop himself would drop down from heaven,
visit good children in their homes and deliver gifts. The revived cleric was expected to wear his
proper religious costume, including a miter hat, and travel on the back of a
flying gray horse. Sometimes, a white
donkey provided the ride -- depending where the tale was told. He also was often accompanied by an elf,
called Black Peter, who punished children who had been bad.
Actually, he was the Catholic Church’s
way of incorporating gods of other faiths into its belief system. Like Nicholas,
the chief Norse god, Odin, rode through the air on a gray horse each fall. And, both men were known for long, white beards. Dutch children left bits of straw in their
shoes for Nicholas -- today's cookies and milk are certainly more palatable --
while Odin got a sheaf of grain.
Thor |
St. Nicholas also has similarities to
Thor, the Norse thunder god known for his hefty physique and mighty
hammer. He had a beard, too, a red
outfit and was pulled through the air by two goats, Cracker and Gnasher, names
later transformed into reindeer names. Thor
also was associated with fire, and, therefore, was thought to use the chimney
for entry into a house.
When Protestant England took over New
Amsterdam in the 1660s and renamed it New York, the Catholic Dutch children
still got their presents on the eve of St. Nicholas’ Day. Protestant English children demanded equal
treatment.
That created a quandary: Protestants don’t
recognize Catholic saints, even ones who look and act like Odin. They shifted the gift-giving to their closest
holiday, Christmas. Their children got
presents, but nothing else went on.
Moore |
That changed in the 1822 when a pompous
New York scholar named Clement Clarke Moore wrote a little poem to entertain
his nine children. Moore didn't even
claim authorship of A Visit from St.
Nicholas until 15 years after a friend gave it to a distant newspaper and
launched him (and his poem) into immortality.
Moore drew his inspiration from a story
by author Washington Irving and another, otherwise obscure, poem. Moore’s wasn’t the austere, dark and forbidding
image that scared Dutch children, but a St. Nicholas with “eyes that twinkled, dimples that were
merry, cheeks like roses, a broad face, and a little round belly." He was also very small. After all, he drove a miniature sleigh pulled
by eight "tiny" reindeer.
One poem was not powerful enough to
transform the holiday, but the process was underway. Just five years after Moore wrote his poem,
an Episcopal bishop lamented that "the Devil had stolen Christmas and
converted it into a day of worldly festivity, shooting and swearing."
While the public may have been warming
to Christmas, many churches still rejected -- and still do -- any hint of the holiday festivities
we known today. In 1855, New York
newspapers reported that local Presbyterian, Baptist and Methodist churches closed on
December 25 because "they do not accept the day as a holy one."
Nast |
By 1860, with Civil War about to
convulse the country, Christmas was recognized in just 18 states. In England, Queen Victoria set the standard
for her people by following the old tradition of giving presents on New Year's
Eve.
Then, cartoonist Thomas Nast further enhanced
Santa Claus. The "father of
political cartoonists," Nast began drawing Christmas images in 1863 for Harper's Weekly publication at the
request of President Abraham Lincoln, who wanted to cheer the Union troops
fighting in the Civil War. One drawing
featured a figure poised over a chimney by the rear of a sled hitched to eight
tiny reindeer.
Nast's Santa |
In subsequent illustrations, Nast came
up with Santa's home at the North Pole, a workshop filled with elves, and his
list of all the good and bad children of the world. In Nast’s artistic hands, Santa was still
jolly, but, now, he was ready to illustrate advertising and boost
commercialism. Retailers were not slow
to scent this new opportunity. Santa
started to adorn premiums used to hype the sale of gifts now necessary for
Christmas. Stocking sales shot up; so,
presumably, did the cost of coal needed to fill the oversized socks of bad
kids.
In 1915, White Rock Beverages made Santa
its unofficial spokesman by using his image to peddle mineral water and then,
in 1923, ginger ale. Coca-Cola trumped
that idea with a mammoth holiday campaign that stretched three decades. Artist Haddon H. Sundblom, a commercial
illustrator, drew his first Santa portrait for Coca-Cola in 1931. He eventually generated at least one painting
of Santa Claus every year until the series ended in 1964.
Coca-Cola's Santa |
Santa’s evolution did not cease
there. Groups like the Salvation Army
took to Santa as a benevolent figure.
Volunteers dressed up in red suits to raise money. Volunteers of America clothed a man in Santa
suit in 1902, adding a false beard. The
image was so unusual that the Chicago Daily News recorded the appearance for
posterity.
By then, Santa was sporting a wedding
ring, too. Poet Katherine Lee Bates
decided to give him a wife. In 1889, she
wrote Goody Santa Claus on a Sleigh Ride,
complete with Mrs. Claus. The hefty
bride didn’t become fixed in popular imagination until 1956 when George
Melachrino’s song Mrs. Santa Claus
imprinted the image.
Checking his list |
What Moore initiated in 1822 has become
an icon completely accepted by Americans and the assured vision of a once
totally religious holiday. Santa has
become the symbol of all that was right in the world – “Yes, Virginia,” as one
newspaper editor could insist less than 80 years after Moore's poem was
written, “there is a Santa Claus.”
Today, radio and television stations dutifully report on Christmas Eve that
an unknown object has been seen leaving the North Pole in time to make
deliveries.
In many ways, Santa is more significant
to Christmas than Jesus. Many cities
have banned publicly supported religious images, such as of Jesus and the
nativity scene, but pictures of Santa abound without concern.
Of course, Santa is depicted as
white. That’s how Nast and Coca-Cola
marketed him, but an imaginary figure has no ethnic background, no matter how
much Fox News wants to give him one.
Long-time religious historian Bill
Lazarus regularly writes about religion and religious history. He also speaks at various religious
organizations throughout Florida. You
can reach him at www.williamplazarus.net.
He is the author of the famed Unauthorized Biography of Nostradamus; The
Last Testament of Simon Peter; The Gospel Truth: Where Did the Gospel Writers
Get Their Information; Noel: The Lore and Tradition of Christmas Carols; and
Dummies Guide to Comparative Religion.
His books are available on Amazon.com, Kindle, bookstores and via
various publishers. He can also be
followed on Twitter.
You can enroll in his on-line class,
Comparative Religion for Dummies, at http://www.udemy.com/comparative-religion-for-dummies/?promote=1